ABOUT

Good to meet you. I'm Fraser.

I help companies to build stronger, long-term brands.

This helps companies to increase margin, weather inflationary markets, and ensure long term growth, not just short-term gain.

I have worked with startups as well as Fortune 500 companies.

My training is in anthropology and my experience covers a variety of industries.

The end-game is simple: to play at the intersection of culture, creativity, and industry in order to help your business generate more business.

Services

What are our objectives, where do we want to play, and how? We strip out complexity and keep it simple so we can execute with precision.

We make you distinctive.

All good strategy and execution starts with research. I immerse myself in your company, industry, and customer experience.

How you create your product. How it answers the needs of the market. How the market knows you exist. Why should they care?

Design is everything.