Random Hare cabin
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Random Hare

A venture into alternative forms of living arrangements and how we can all learn to live beyond walls.
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Alongside my work in brand strategy, I am part of a team that launched Random Hare, a company that designs and delivers cabins, studios, and tiny homes. Each space is conceived as a fully immersive experience combining thoughtful architecture, sustainable materials, and a deep understanding of what people truly want in a space made for them.

The venture blended strategic design with lifestyle-driven storytelling, and product design, creating spaces that experiment with alternative forms of living.

The project involved deep research into construction techniques, modular architecture, materials, as well as the current state of the UK housing market.

Roeka

Goodwood, West Sussex
Roeka cabin in the field near Goodwood
Roeka interior, plywood and timber
Roeka cabin detail
Woodland behind Roeka
Countryside setting near Goodwood
Roeka in the wildflower field

Kalou

East Dean, Goodwood, West Sussex
Kalou cabin exterior in the field
Kalou deck looking over the South Downs
Kalou kitchen, handbuilt timber cabinetry
Kalou bedroom
Kalou headboard in reclaimed timber
Kalou porch
Go to Random Hare →
fraser@grant44.co.uk
London
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